Kanishk

Don't confuse users with poor copy

PM tip: don't confuse users with poor copy.

Swiggy's No bag toggle, switched on, with copy saying no bag delivery is currently unavailable

Here's Swiggy's "No bag" toggle when it's disabled:

  • The switch is ON, implying "I don't need a bag"
  • But the copy says: "Due to high demand, No bag delivery is currently unavailable"

And then within the copy itself:

  • you first read "No bag delivery" → I won't get a bag?
  • then "unavailable" → wait, so I will get a bag?

Mental maths: "No bag delivery" is unavailable so I'll (probably) get a bag? But wait, the toggle is on so I won't get a bag?

Why not just remove the option if it's unavailable. 🤷‍♂️

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